National Caravan Council welcomes the launch of “exciting” Tribeca from Away Resorts

National Caravan Council welcomes the launch of “exciting” Tribeca from Away Resorts and ABI at the Caravan, Camping and Motorhome Show

away-resorts-camping-caravan-motorhome-showThe National Caravan Council welcomed the launch of the Tribeca from pioneering UK holiday park operator Away Resorts and leading holiday home manufacturer ABI at the Caravan, Camping and Motorhome Show at Birmingham NEC yesterday.

Applauding Away Resorts’ vision to develop a new caravanning concept for the modern family, NCC group marketing director Jenny Summers said: “It’s exciting to see new product launches such as the TriBeCa, which have the lifestyle appeal to bring new visitors to holiday parks, This is exactly the objective of our Freedom To Go programme, which is all about attracting newcomers to leisure vehicle ownership and holidays.”

Away Resorts has made an investment of £1.2 million to create the Tribeca and install 15 at its Tattershall Lakes Country Park and a further 5 at its Whitecliff Bay Holiday Park on the Isle of Wight, in time for the Easter and summer seasons.

The ‘boutique-style’ caravan was the result of opinion polls, focus groups and a wide range of research.

What is it?
‘Tribeca’ is the future of caravans.  The humble caravan has been updated and reinvented to create a solution for the modern family: a groundbreaking ‘boutique-style’ caravan.

The Tribeca will do for caravanning what glamping has done for camping – is quite unlike any other caravan on the market, past or present.

Who invented it?
British holiday park company Away Resorts has teamed up with leading holiday home manufacturer ABI to create this.   Over a two year period, Away Resorts listened to its guests, developing the futuristic concept using opinion polls, focus groups a wide range of research, and, most importantly, mums!

Why is it different?
It’s cool!  The Tribeca has a New York loft hotel feel (hence the name), with industrial-style lighting and wall coverings, but with soft, plush furnishings.

It has a central, light-filled, airy living space with the adults’ and children’s bedrooms either side. The open-plan kitchen and living area has an apartment feel: with timber-effect walls; a 55-inch screen; American-style fridge/freezer; and panoramic bifold doors.

The adults’ bedroom has boutique hotel features, such as a flatscreen TV, sumptuous bedding, and a stand-alone bath-tub, as well as a separate ensuite.  The children’s bedroom has bunk-beds complete with dens underneath, screens and power points for charging their tech, and astro-turf-inspired flooring.

No other holiday park has any caravans like this in their fleet. The timber-effect walls and huge windows create a jungle feel and the astro-turf-inspired flooring carries on the theme of bringing the outside in.

The Tribeca also has its own deck, for watching the world go by on, glass in hand, mind switched off, and some come with a private hot tub.

The cool caravan has arrived, and it’s fit for all the family.

How to book:

The Tribeca is the labour of love of Away Resorts CEO Carl Castledine, and is inspired by the loft-style apartments of the trendy Tribeca district in New York City. Carl personally visited every caravan manufacturer and walked through every model ever produced in the last 15 years to create the concept for the new caravan, and worked with ABI to turn this into reality.

Castledine says: “More than 51 million nights are spent in the UK in caravans each year, a figure I suspect will rise as the impact of Brexit kicks in over the coming years.  The caravan industry contributes more than £6bn a year to the UK economy, so it’s got no shortage of fans.  But, it’s never really been cool, until now.

“First of all, we know that the lifestyle and leisure needs of the modern family have changed drastically – especially in the past decade.  Twelve years ago Facebook didn’t exist, let alone Instagram and Snapchat, and just five years ago primary school aged children didn’t carry their own tech around with them.  Add to this the massive rise in the popularity of boutique hotels and glamping – both of which have raised the expectations of families in terms of the comfort and aesthetics of their surroundings when on holiday.

“And we know from research that women are often the main decision makers when it comes to family holidays, and they know what the family needs. So we used valuable feedback and opinions from hundreds of mums as well as dads, and then teamed up with a woman designer to create the Tribeca.  We are really proud of this new concept in family accommodation, which puts the modern family at the heart of its design.”

Talking about working with Away Resorts, Mel Copper, ABI chief executive, said: “We are really excited to be able to work with such an innovative holiday park operator like Away Resorts to showcase our design capabilities on such a groundbreaking project.”

The first guests will stay in the Tribeca caravans (which can be booked online from now) at Easter in Tribeca Villages’ at Away Resorts’ Tattershall Lakes and Whitecliff Bay (in Lincolnshire and the Isle of Wight).

The grand unveiling of the first Tribeca will take place at the Caravan and Camping Show at Birmingham NEC on 22nd Feb.

The cool caravan has arrived, and it’s fit for all the family.

To book:

Main features of the Tribeca:

A New York loft hotel feel

A central living space

A children’s bedroom that kids will go gaga for

An adults’ bedroom that is like a boutique hotel

Its very own deck